Core Competencies and Responsibilities

Strategic Planning: Development of a comprehensive e-commerce strategy that includes market positioning, target audience analysis, and competitive intelligence.
Platform Management: Selection, implementation, and management of shop systems, as well as integration with other systems such as ERP and CRM.
Digital Marketing: Implementation of online marketing activities, including SEO, and development of strategies for customer acquisition and retention.
Data Analysis: Interpretation of data streams and use of analytics tools to optimize website performance, identify potential for improvement, and increase sales.
User Experience (UX) and Conversion Optimization: Designing a user-friendly and engaging website that offers smooth navigation and a positive shopping experience.
Operational Aspects: Optimization of internal processes such as order processing and shipping, as well as an understanding of logistics and finance.

Why is e-commerce expertise important?

Increased Sales: Targeted digital marketing and optimization of the sales platform increase sales.
Competitiveness: Companies can assert themselves in online retail through a strong e-commerce presence.
Customer loyalty: A positive customer experience and customer-centric strategies lead to long-term customer loyalty.
Adaptability: The ability to adapt quickly to market changes is crucial for long-term success.